There couldn't be a better time than now, during The Roofing Company's 19th year anniversary month, to announce receiving the most prestigious contractor award GAFoffers: The GAF President’s Club Award, which they have continued to win for 5 consecutive years. This highly coveted award recognizes The Roofing Company, one of 2 in the nation, as an “elite of the elite” residential roofing contractors in the United States.
GAF is North America’s largest roofing manufacturer, and only GAF Master Elite® Contractors can compete for its residential President’s Club Award. To qualify for this award, a residential roofing contractor must meet specific criteria in at least one out of three different pathways: the Performance pathway, where contractors focus on giving their property owners the best possible service, quality, and protection; the Reliability pathway, where the contractor has a long history of offering their customers the best quality and protection; and the Service pathway, where contractors consistently offer their customers the best protection available in the marketplace.
The Roofing Company has been a GAF Master Elite® Contractor since 2002; the company received the President’s Club Award due to its excellent performance in 2016. To become a Master Elite® Contractor—a status that less than 2% of roofing contractors nationwide are able to achieve—a candidate must demonstrate proper licensing, maintain insurance (in states that require it), have a proven reputation, and show commitment to ongoing professional training.
Brian Chalsma, president and CEO, is rightfully proud of The Roofing Company’s reputation. “We make a big deal of installation excellence,” he says. “We’re the leading slate roofing company in Hampton Roads. We were the first Master Elite roofer in Hampton Roads to win the President’s Club Award in its first year, when there were only 28 winners in the entire country. And we’ve won it every year since then. The award shows that our company is dependable. We’re trained well, and we have longevity—we’re in our third decade of service here in Hampton Roads.”
Attention to detail is important at The Roofing Company. “There are little things that some contractors don’t think about—like the importance of cleaning up after the roofing job is complete,” says Chalsma. “You don’t want scraps or debris on your property. A leftover nail popping a tire in your driveway is no fun.”
That attention to quality is not restricted only to job-completion time. “We do a courtesy annual inspection called a Customer Appreciation Inspection,” states Chalsma. “Many customers tell us that previous contractors never came back to check on their work. It’s a big deal for us, with almost 6,000 local customers, to schedule and execute that volume of annual inspections. But the fact that we go back to check the work leads to a lot of referrals. People feel good referring someone dependable to their neighbors.”
New opportunities continue to arise. “Many people started noticing more problems caused by squirrels, birds, roof rats, and other pests,” explains Chalsma. “We’ve started to concentrate on critter control and protection. We rodent-proof roof edges with custom-made, heavy-duty edge flashing, using custom copper pipe collars to encapsulate plumbing vent pipes; squirrels have been known to chew up vent collars made from lead.”
The Roofing Company applies its reputation for excellence toward reaching out to the community. “We’re a Christian based company,” says Chalsma. “When our staff knows of someone who is having hardship and needs roofing services, we try to help with when we are able. We’ve also worked with Extreme Make Over, Habitat for Humanity, Wounded Warrior Project, and the No Roof Left Behind program.”
According to Chalsma, the company will continue to raise the bar for roofing excellence in the Hampton Roads area. “If customers are thinking the word ‘roofing’—whether it’s low or steep slopes, metal, slate, tile, or any other roofing option—we want to be on the top of their minds, with The Roofing Company as the excellent choice and the customer’s first choice.”
About The Roofing Company
Founded in 1995 as Chalsma Contracting and renamed in 1998, The Roofing Company provides excellence in roofing in southeastern Virginia. With more than 6,000 local customers and numerous repeat customers and referrals, the company has earned the Installation Excellence award from GAF since 2002. With ongoing training programs, the company excels in GAF's stringent inspection program and in consumer protection, offering a high level of roofing excellence to customers, families, and friends.
Founded in 1886, GAF is the largest roofing manufacturer in North America. The Company is an operating subsidiary of Standard Industries.
GAF products include a comprehensive portfolio of roofing systems for residential and commercial properties, which are supported by an extensive national network of factory-certified contractors. Its success is driven by its commitment to Advanced Quality, Industry Expertise, and Solutions Made Simple. GAF was the first roofing manufacturer to offer a Lifetime limited warranty on all of its laminated shingles, which then evolved with the introduction of the GAF Lifetime Roofing System by extending the Lifetime coverage beyond just the roofing shingles.
With a focus on social responsibility, GAF developed Advanced Protection® Shingle Technology, providing excellent durability and wind resistance while reducing the use of natural resources. The Company has also developed single-ply and asphaltic roofing membranes with excellent durability and high reflectivity to meet the most rigorous industry standards while helping commercial property owners and designers reduce energy consumption.
GAF also supports the roofing industry through CARE, the Center for the Advancement of Roofing Excellence(TM), which has provided education to over 230,000 professionals. CARE’s mission is to help professional contractors and distributors build their businesses through sales and management education, and to provide product and installation training to contractors, distributors, architects, property owners, and related industry personnel. For more information about GAF, visit gaf.com.
About Standard Industries:
Standard Industries is a privately-held, global, diversified holding company with interests in building materials, aggregates, and related investment businesses in public equities and real estate. With over 7,500 employees and operations in more than 80 countries, Standard maintains a team-oriented culture of meritocracy and operational excellence, and a passionate focus on investing in its people.